The source of consumer always difference from each area, each outlet has their own targeted customer. Therefore, the business strategies will also be tailor made for each outlet to meet the respective requirement.

The Malay and Chinese is the main consumer for each outlet, with contributes almost 90% of local retailing market.

The following are some of the brief description, concept and marketing strategies of our outlets; the pictures are enclosed for reference.



Shoes
  • Outlet concepts more emphasize on spacious, simple & bright.
  • Engagement of professional draftsman to design the outlet style.
  • Decoration:
    1. Major in white color, and coordinated with red color or silver color. (Change according to trend)
    2. Store builds on display cabinet or attach to ceiling.
    3. Store will build behind shop lot.
    4. Adopted fluorescent lamp (reset) & down light.
  • Emphasize tidy & feeling by merchandise displaying.
  • Targeted customers are among 15 to 40 years old.
  • Major product list:
    • The emphasis of customers range will be based on the differences of culture and location.
    • Example:
      1. Plangi Plaza (JB)
        Customers have strong consciousness to the latest trend. Therefore, we'll focus on new trend and stylish product, our targeted customers are those between 18 to 40 years old.
      2. Angsana (JB), UDA Ocean (Ipoh)
        Malay are the majority customers; therefore, the product strategies will more focus on simple, plain and frugal.
      3. The Summit Parade (BP)
        Three branches have been set up, which targeted on middle high- income level and middle low-income level.
    • Pricing of merchandises are between RM 2.90 to RM 259.90.
    • 2.1to 2.7 KWH of power supply is needed for every 1 sq.ft space per month. The calculation was based on standardize of the design concept. (1KWH = RM 0.2880)
    • The later poster will be attached to each outlet to emphasize an intimate feeling for customers.